Webinar funnel that converts after the replay
Most webinars die at the broadcast. This funnel treats the live event as the midpoint, not the finish - the post-webinar segmentation and 9-email sequence is where 60–70% of the pipeline actually converts.
What good looks like.
Each stage. What it does. How it's built.
Registration page
Headline names the outcome and the 'one big idea'. Two fields: name + work email.
Confirmation + reminders
Calendar invite + 3 reminder emails (day before, morning of, 1 hour before).
Live broadcast
45 min teaching + 15 min offer + Q&A. Single CTA: book a strategy call.
Replay page
48-hour replay window. Same offer. Time-limited bonus.
Segmented follow-up
Three audiences - Stayed-to-end, Left-early, No-show - each gets its own email sequence.
Strategy call
30-min booking. Same flow as the high-ticket funnel from this point.
Where the conversion actually happens.
When to use it
- You have a topic worth 60 minutes (new framework, benchmark drop, category POV).
- Your buyer attends industry events and consumes long-form content.
- You can show up live for at least 4–6 sessions per quarter.
Common pitfalls
- ×No segmented follow-up - the single biggest conversion killer.
- ×Pitching too early. Teach for 45 min before the offer.
- ×Treating the replay as a courtesy. It should convert as hard as the live broadcast.
We've shipped this 14+ times.
Bring us your ICP and offer. We'll deploy this funnel - adapted, calibrated, and live in 21 days. Subscription + AI credits, no long-term lock-in.
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