Lead-magnet funnel for B2B SaaS buyers
The classic two-page lead magnet, re-engineered for B2B SaaS buyers who won't download yet another generic ebook. The asset is a benchmark report, a calculator, or a technical teardown - something a VP of Sales or Head of RevOps will actually open.
What good looks like.
Each stage. What it does. How it's built.
Opt-in page
Single-field email capture. Headline names the asset and the specific outcome (e.g. 'The 2026 outbound benchmark - reply rates by ICP across 12k sequences').
Bridge / Thank-you
Confirms the email is on its way and pre-frames the soft offer on the next page. No upsell here - just trust.
Tripwire offer
A low-friction $49–$199 offer (template pack, audit, mini-course). Converts 3–6% of opt-ins, pays for the ad spend.
Indoctrination
A 5-email sequence over 7 days that teaches one idea, tells one story, and ends with one CTA - book a strategy call.
Where the conversion actually happens.
When to use it
- You have a strong, gated asset (benchmark, calculator, teardown).
- You want to fill the top of a high-ticket funnel, not sell directly.
- Your buyer persona reads industry research and spreadsheets, not blog posts.
Common pitfalls
- ×Generic ebooks die. The asset must be specific, numeric, and recent.
- ×Too many fields on the opt-in. One field. Email only.
- ×Skipping the indoctrination sequence and going straight to a sales pitch - kills trust and burns the list.
We've shipped this 14+ times.
Bring us your ICP and offer. We'll deploy this funnel - adapted, calibrated, and live in 21 days. Subscription + AI credits, no long-term lock-in.
Free Pipeline Audit