Free-shipping funnel adapted for B2B reports
The classic 'free + shipping' funnel - but instead of a $7 book, you ship a printed industry report or annual benchmark to senior B2B buyers. The physical asset cuts through inbox saturation and pre-qualifies on title + budget.
What good looks like.
Each stage. What it does. How it's built.
Sales page
Long-form sales page for the printed report. CTA: 'Get the report - just pay shipping ($14.95)'.
Contact step
Step 1 of checkout: name, work email, shipping address. No payment yet.
Billing step
Step 2: card details + shipping fee. Two-step lifts conv. 12–18% over single-page.
OTO 1 - Workshop
Immediate one-time offer: a $99 workshop or video course. Take rate 22–28%.
OTO 2 - Coaching call
Second OTO: a $497 strategy call. Take rate 6–9%.
Thank-you + nurture
Confirmation + email sequence that drives to the strategy call.
When to use it
- You have data worth printing - annual benchmark, industry report, framework book.
- Your buyer is senior and inbox-saturated.
- You want a funnel that breaks even on cold paid traffic.
Common pitfalls
- ×Skimping on print quality - the asset is the proof.
- ×OTOs unrelated to the core report - kills trust.
- ×No fulfillment plan. Test shipping with 50 units before scaling ads.
We've shipped this 14+ times.
Bring us your ICP and offer. We'll deploy this funnel - adapted, calibrated, and live in 21 days. Subscription + AI credits, no long-term lock-in.
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